In 2014, I joined the faculty at Humber College's Bachelor of Creative Advertising program in the School of Media Studies and Information Technology.
As an accredited Registered Graphic Designer of Ontario (R.G.D.) with an Honours Bachelor of Design (Hons. B.Des.) from York University and Sheridan College, I have worked as a freelance graphic designer for 10 years drawing from my previous industry experience and passion for visual communication.
I have always been interested in the impact of visuals in three-dimensional space and the significance of environmental comfort. In 2009, I completed my Ph.D. in Architecture at the Glasgow School of Art, University of Glasgow (UK). My doctoral thesis is an evaluation of decision-making in design, design management, and user-response and intervention in the home environment. I specifically focused on physiological and cognitive impacts the home environment had on occupants to improve overall health and well-being.
My most recent project was a three-day exhibition titled, Brand for Blindness, showcasing research on brand recognition and experience for the visually impaired aiming to improve access to goods and services to better quality of life for blind and low vision people. I currently sit on the RGD/ADO Accessibility Advisory Committee geared towards helping creative professionals understand and embrace the value of accessible design for their users and clients.
My previous appointment was at Ryerson University as an undergraduate and graduate professor for the School of Professional Communication. My research interests include accessibility and service design, particularly promotional communication and advertising for the visually impaired.
© 2015 JF Design